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In November, some new energy vehicle enterprises: subsidised off the slope for nearly half a year, BYD / Geely is still affected?

aimaiche @ 2019/12/10

In December, the major car companies gradually released their sales report cards last month. In 2019, the new energy subsidy policy has been implemented for nearly half a year. Some car companies have been slow, while some car companies are still affected by the subsidy policy, including BYD's domestic brand new energy vehicle enterprises.


According to the data released by the Federation, In November, the sales of new energy narrow passenger cars were 72 thousand, down 45.4% from the same period last year, and the growth rate was 13.8%. The total sales volume in 895 thousand months was 895 thousand, an increase of 6.9% compared with the same period last year, and the new energy vehicle market showed an upward trend. What kind of competition will the new energy vehicle enterprises present? Let's have a look together.



New energy is still the protagonist, fuel sales increase substantially.

In the month of 1~11 this year, BYD motor sold 418220 new cars, a slight decline compared with last year. Among them, the total sales volume of new energy passenger cars was 208636, a small increase of 9.73% compared with the same period last year, and the total sales volume of pure electric vehicles increased by 69.28% over the same period. It can be seen that the new energy vehicle is still the leading role of BYD.

The new energy passenger vehicle sector has seen a significant decline, with sales of 10675 vehicles in one month, down nearly 60% from the same period. Affected by the decline of new energy subsidies, BYD has been down for 5 consecutive months. However, in the fuel vehicle sector, BYD showed a marked improvement in November. According to the display, BYD's fuel vehicle sold 30075 cars in November, up 43.9% from a year ago.

In the sedan and SUV market, BYD fuel vehicle sector has achieved high growth. Specifically, the growth of the fuel sector will benefit from the selling of song Pro and new Qin. In November, song Pro sales volume exceeded 20 thousand vehicles in the single month, and the growth rate was 26.1%. The new Qin, which was launched in November 5th, also launched a fuel version and a pure electric version, which contributed 5305 vehicles in half a month.

Although sales of new energy vehicles have declined, but as one of the first enterprises to enter the new energy field in China, BYD's performance in the new energy market needs no more words. In the month of 1~11 this year, BYD's sales exceeded 410 thousand, ranking the top among new energy brands. Next year, BYD will launch a new series of products, including Han, and two versions of plug-in mixing and pure electric, against Tesla Model 3.


The annual target has been completed by 91%, and the sales volume of electrified vehicle is increasing.

In December 6th, Geely released the latest sales figures. According to the data, the total sales volume of automobiles in November 2019 was 143 thousand and 200, an increase of 1% over the same period, an increase of 10%. In the first 11 months of 2019, the total sales volume was 1 million 231 thousand and 500, down 13% from the same period last year.

New energy and electrification models have become the new growth point of Geely Automobile sales. In November, Geely's new energy and electrified vehicle sales volume was 14135, an increase of 34% over the same period last year. In the 1-11 months of this year, the total sales volume was 103167, an increase of 67% over the same period last year. Among them, geometric A sold 2456 vehicles in November, an increase of 57%. In the context of the decline of new energy subsidies, it is not easy for Geely to achieve such a growth rate.

From the market performance, the new models have been favored by consumers. However, with the increase of market competition pressure, Geely's current sales volume has dropped by 12.5% compared with the same period last year, and sales of many kinds of cars have dropped. The market performance of imperial, far future, imperial GL, and Bo Rui has all declined. It may be due to the increase of competing products at the same level.

The annual goal of the 1 million 360 thousand vehicles is Geely has completed 91%. According to the current sales trend, Geely is very hopeful to achieve this year's sales target, which will inevitably win the credit of many star models. But it is worth noting that the sales volume of many veteran models has dropped to varying degrees, which may indicate that the time has come for the product to be updated.

Yangtze and Huai rivers

How does "Waterloo" continue?

In November 6th, Jianghuai Automobile issued a production and sales bulletin, and passenger cars sold 10886 vehicles in November, down 31.69% compared with the same period last year. The cumulative sales volume of passenger cars in 1-11 months was 149707, down 17.89% from the same period last year. In the new energy sector, the sales volume of Jianghuai pure electric passenger cars was 2636, down 66.45% from the same period last year. 1~11 sales totaled 55 thousand and 200 vehicles, up 5.09% from a year ago.

It is worth mentioning that the output and sales volume of new energy sources in Jianghuai also decreased significantly. According to the report, in November this year, Jianghuai produced 2352 pure electric vehicles, compared with 7868 in the same period last year, and fell by 70% over the same period. Jianghuai new energy products have gradually given up the position of new energy monthly sales list. In addition, Jianghuai new energy completed 48.8% of the annual sales target in the first half of this year. However, by November, it only finished 69% of the annual sales volume.

From the product line, Jianghuai new energy is currently sold in the middle and low end products, and most of them are to transform fuel vehicles into pure electric vehicles. Due to the limited technology of products, Jianghuai new energy is heavily affected by subsidies. Facing the encirclement and suppression of all kinds of heavy new energy vehicles, the technology of Jianghuai new energy needs to be upgraded.

In some car companies, sales of many new energy vehicles are better than some traditional fuel vehicles. Affected by the decline of new energy subsidies, sales of most new energy vehicle companies have been hit. Of course, some car companies are ready to upgrade their products before they face the new energy subsidies. Next, the new energy vehicle companies will still face severe tests, and independent new energy needs to be worked hard to avoid being eliminated by the market.


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